- 50x
Return On Ad Spend
Akribis Leather wanted to scale their online sales while ensuring their products reached tradespeople who demand durability and quality. Despite strong product demand, they needed a refined marketing approach to target new customers and re-engage past visitors effectively.
About Akribis Leather
Founded by Luke Riemer to create the perfect tool belt, Akribis Leather began with basement prototypes tested on job sites. Each design improved durability, comfort, and efficiency, built to withstand Canada’s toughest conditions.
Now based in Summerland, BC, Akribis ships belts worldwide, staying true to its mission of crafting high-quality gear for tradesmen, by tradesmen.
The challenge
Our mission was to build a dynamic funnel through Facebook marketing that could:
Capture and convert new prospective customers
Re-engage returning users by showcasing relevant products
Drive direct purchases by linking product catalogues dynamically to user behavior
Through Google Tag Manager implementation, audience segmentation, and lookalike audience targeting, we developed a tailored funnel that maximized revenue while minimizing ad spend.
Services Used:
STRENGTH IN NUMBERS
Business impact
Our strategic approach produced outstanding results for Akribis Leather. By implementing highly focused Facebook ad campaigns and an efficient funnel strategy, we achieved exceptional performance metrics that far exceeded industry benchmarks (50x ROI). Many of the product launches we supported also sold out within hours, underscoring both the precision of our audience targeting and the strong appeal of Akribis’ offerings.
In gross revenue related to ads management from $15k ad spend.
Return on ad spend for select campaigns.
Average product sell-out time for launch days.
The Secret Sauce
We built and launched dynamic Facebook ad funnels designed to engage both new and returning users. By integrating Akribis’ product catalogues with Facebook’s ad platform, we ensured that products were dynamically showcased to users based on their browsing behavior. This personalization increased the likelihood of conversion and maximized the relevance of each ad impression.
Using Google Tag Manager, we tracked user interactions and passed this data directly to Facebook. This allowed us to refine audience segmentation and build high-performing lookalike audiences modeled on Akribis’ most valuable customers.
Retargeting played a pivotal role, reconnecting users who had shown interest but had not yet converted. Special promotions, new arrivals, and limited-time offers were highlighted in these campaigns, creating urgency and driving quicker purchase decisions.
Additionally, for every product launch, we executed targeted campaigns focusing on new product lines. This approach consistently resulted in sellouts within hours, reinforcing the effectiveness of our strategy.
“With Parilon Digital’s help, we were able to hit new ROAS records for a number of our Akribis products. A reliable partner, the team is consistent in delivering top-notch results. They communicate well and regularly provide reports to ensure a transparent and seamless process.”
- Meta & Social Media Advertising
- Pay-per-click (PPC) advertising
- YouTube Ads
- GTM Custom Event Tragging
- Custom Audience Development
- E-Commerce Catalogue Management
