Maximize Impact with Microsoft Ads
Through data-driven strategies and customized solutions, we help businesses refine their Microsoft Ads campaigns for maximum impact. By focusing on precise targeting and eliminating inefficiencies, we ensure every dollar spent delivers meaningful results.
Our expertise lies in optimizing ad performance, enhancing audience engagement, and driving measurable outcomes, enabling your brand to thrive across Microsoft’s advertising ecosystem.
- Audience and competitor analysis
- Conversion tracking and event setup
- Audience targeting precision
- Ad creative and messaging optimization
- Landing page conversion improvement
- Linked platform integrations
- GA4 and analytics reporting
- Pixel tracking validation
- Retargeting strategy implementation
- Product catalog performance audit
Parilon Digital
How Our Microsoft Advertising Work Drives Business Growth
Dominate with Microsoft Ads
Your business may already use Microsoft Ads to drive traffic—but why partner with Parilon? Many businesses simply copy their Google Ads strategy into Microsoft Ads. While it’s a quick start, it often misses the platform’s full potential.
At Parilon, we craft tailored strategies that leverage Microsoft Ads’ unique tools and audience network to deliver the best return on your investment. With a platform-specific approach and the right expertise, your business will see stronger, more meaningful results.
Why use Microsoft Ads anyways?
While Google Ads dominates with about 70% of online searches, Microsoft’s Bing and Yahoo network accounts for 20-30% of search traffic—representing significant untapped opportunities for digital marketing.
With Bing as the default search engine on over 1 billion Microsoft devices worldwide, advertising on Bing.com is a smart way to expand your reach and capture valuable audiences often overlooked by competitors.
How does more traffic for less spend sound?
With reduced competition on the Microsoft Advertising network, costs are often significantly lower than on Google Ads. According to SpyFu, Bing’s average cost-per-click is ~32% cheaper than Google’s. This cost advantage allows your business to appear at the top of search results for less, driving more traffic and leads without overspending.
At Parilon, we analyze price variations across platforms to ensure your ad spend delivers maximum value, helping you achieve more for less.
Additional audiences available on Microsoft Ads
We’ll identify quick wins to boost your organic traffic and resolve issues holding back your Google rankings. Using our SEO crawler tool, we analyze Google Search Console, landing pages, on-page SEO, and search rankings to uncover opportunities.
Our review highlights simple fixes like repairing broken links, optimizing underperforming content, and updating blog posts. By addressing these key areas, we help your site rank higher, attract more traffic, and achieve long-term growth.
what you get
What is included in our Microsoft Ads Management?
Partnering with Parilon Digital provides you with a full suite of services designed specifically for Microsoft Advertising. Our solutions are customized to optimize every aspect of your paid search strategy, including
& Performance
& Audience Precision
& Page Optimization
& Competitor Insights
& Performance
Campaign structure & performance
The foundation of a successful Microsoft Advertising strategy lies in a well-organized campaign setup. We thoroughly review how your campaigns and ad groups are structured, focusing on alignment with your goals and platform-specific best practices. This includes assessing bidding strategies, keyword segmentation, and targeting configurations unique to Microsoft Ads.
Our approach identifies critical metrics like CTR, CPC, ROAS, and conversion rates to uncover inefficiencies and missed opportunities. By addressing wasted spend and leveraging high-performing elements, we position your campaigns for sustained growth and better results.
& Audience Precision
Ad Creatives and Audience Precision
Effective ad creatives and well-defined audience targeting are key to successful Microsoft Advertising campaigns. We review your ad copy, headlines, and visuals to ensure they resonate with your audience and align with Microsoft Ads’ best practices. Our analysis focuses on delivering clear, impactful messaging that drives engagement and conversions.
On the targeting side, we evaluate your segmentation approach to ensure you’re connecting with high-intent users. This includes analyzing demographics, interest-based audiences, in-market segments, and remarketing strategies. We pinpoint inefficiencies, such as overly broad or underutilized targeting, and uncover opportunities to better engage website visitors and existing customers.
& Page Optimization
Conversion Tracking and Page Optimization
Accurate tracking is essential for evaluating campaign performance. We conduct a comprehensive review of your Microsoft Advertising conversion tracking setup, ensuring key actions are accurately recorded and attributed. This includes auditing UET tags, event tracking, and data integrations with platforms like Microsoft Clarity and Google Analytics.
For landing pages, we assess their relevance to your ads, user intent alignment, and overall experience. Critical factors such as load speed, mobile responsiveness, CTAs, and content consistency are analyzed to optimize conversions and minimize bounce rates. Our goal is to ensure every click delivers maximum value.
& Competitor Insights
Budget Efficiency and Competitor Insights
Optimizing your ad spend is critical for achieving the best ROI. We assess how your budget is allocated across Microsoft Advertising campaigns, identifying opportunities to shift resources toward high-performing areas or scale for greater impact. Inefficiencies, such as overspending on underperforming campaigns, are addressed to ensure every dollar works harder for your business.
In addition, we provide competitor benchmarking to keep your strategy ahead of the curve. By analyzing metrics, targeting approaches, and ad placements of industry leaders, we uncover ways to strengthen your campaigns and gain a competitive edge in your market.
Creating Success
How we help you stay ahead and boost your bottom line:
Harness True User Intent
Keywords are just the start. We align user intent with optimized ad copy, CTAs, and landing pages to boost performance. Through A/B testing, we refine targeting and tracking to ensure your Microsoft Ads campaigns deliver better conversions and ROI.
Proven Expertise in Paid Search
Our account managers bring over 10 years of paid search experience, ensuring your Microsoft Ads campaigns are handled by experts. We focus on precision strategies that make every dollar count while driving measurable results.
Microsoft Ads Experts
We provide access to advanced tools, insights, and features to elevate your campaigns. Our team ensures precise management to avoid costly missteps and drive measurable growth. With Microsoft’s support and our expertise, you’ll benefit from smarter strategies and stronger performance.
It was refreshing to work with a team that genuinely cared about the root problems and goals we were striving to achieve. Parilon Digital’s efforts have driven ad-based leads beyond organic volumes, perfectly aligning with our target audience. Their quick adjustments and focus on solutions have made a real difference.
CommAlert Group
The proof is in the numbers
A few stats that outline the value of Microsoft Ads
25%
Up to the top 25% of household income users use Bing, MSN and Outlook platforms.
FAQ
FAQs about Microsoft Ads
Looking to learn more about social media marketing management for your business? Browse our FAQs:
Microsoft Advertising, formerly known as Bing Ads, is a paid advertising platform that allows businesses to display ads across Microsoft’s network, including Bing, Yahoo, and MSN search engines. These ads work similarly to Google Ads, enabling businesses to target specific keywords and audiences to appear prominently in search results. With a unique audience base and lower competition, Microsoft Advertising is an effective way to reach high-intent users and drive conversions.
Microsoft Advertising operates on a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad. Costs vary depending on your industry, keywords, and competition, but they are often lower than Google Ads due to less advertiser saturation. This makes Microsoft Advertising a cost-effective option for businesses looking to maximize their return on ad spend. We tailor campaigns to fit your budget, ensuring every dollar works efficiently.
You can see results almost immediately after your campaign launches, as ads start appearing in search results. However, performance improves over time as data is gathered and campaigns are optimized. The speed of results depends on factors like the competitiveness of your keywords, the quality of your ads, and your targeting strategy. Our team ensures your campaigns deliver both quick wins and sustainable growth.
Absolutely. Microsoft Advertising offers budget-friendly options, making it an excellent choice for small businesses. With less competition than Google Ads, smaller budgets can go further while still delivering impactful results. Our team customizes campaigns to align with your goals, ensuring your business gains maximum visibility without overspending.
We take a strategic approach to Microsoft Advertising, combining industry expertise with personalized campaign management. Our process includes in-depth keyword research, creative ad design, and ongoing optimization to ensure your campaigns perform at their best. Unlike many agencies, we tailor strategies specifically for Microsoft’s audience, helping you capture unique opportunities on this platform.
Microsoft Advertising often has lower cost-per-click (CPC) rates due to less competition, making it a cost-effective option. Additionally, it provides access to a unique audience demographic, including older, higher-income users. If your target market aligns with these characteristics, Microsoft Advertising can offer better value and untapped opportunities compared to Google Ads.
