Actionable Insights Through Digital Audits
With a proven methodology for assessing and enhancing performance, we help brands optimize their digital presence, improve audience engagement, and achieve measurable success across platforms and channels.
- Audience and competitor analysis
- Event tracking and conversion review
- Audience targeting effectiveness
- Ad creative and messaging assessment
- Landing page optimization review
- Platform integration evaluation
- GA4 and analytics audit
- Pixel tracking accuracy check
- Retargeting strategy insights
- Product catalog performance audit
Parilon Digital
How Our Digital Audits Drive Business Growth
Google Ads & PPC Audits
We’ve managed Google Ads budgets ranging from millions to under $1,000 per month, understanding that every dollar counts—whether it’s spent or saved. That’s why our Search Engine Marketing (SEM) Audit is one of the most effective ways to uncover opportunities to cut unnecessary costs from poorly structured or managed accounts while boosting revenue and profitability.
Our audits thoroughly analyze every aspect of your Google Ads campaigns, including search, display, and YouTube ads. We ensure your marketing efforts on search engines drive maximum customer growth and deliver measurable results.
Social Media Audits
Social media is now a pay-to-play platform, with organic reach dropping to less than 2% on Facebook. Paid advertising drives the majority of online business growth, making it crucial to maximize every dollar spent. We specialize in reducing waste and improving results through conversion optimization and precise audience targeting.
Our social media audits ensure your ad spend is effective, audience targeting is on point, and pixel tracking is optimized for key metrics. With actionable insights, we help you enhance conversions and uncover growth opportunities.
Content Marketing Audit
Content creation is a powerful way to boost traffic to your website, but it requires time and precision to be truly effective. While it’s possible to manage content marketing in-house, leveraging the right tools and expertise can make a significant difference. Using industry-leading tools, we analyze your current content against local and global competitors, identifying opportunities to grow your inbound organic traffic.
Our comprehensive content audit evaluates everything from your homepage to service pages. We track top-performing keywords, recommend optimal word counts, refine subject lines, and uncover low-hanging content opportunities that many marketers and competitors overlook.
SEO Audits
We’ll identify quick wins to boost your organic traffic and resolve issues holding back your Google rankings. Using our SEO crawler tool, we analyze Google Search Console, landing pages, on-page SEO, and search rankings to uncover opportunities.
Our review highlights simple fixes like repairing broken links, optimizing underperforming content, and updating blog posts. By addressing these key areas, we help your site rank higher, attract more traffic, and achieve long-term growth.
what you get
What is included in our PPC digital audits?
When you partner with our team, you’ll gain access to our comprehensive digital audit services. These audits are designed to optimize every aspect of your online presence, including:
& Performance
& Audience Targeting
&Landing Pages
& Competitor Insights
& Performance
Campaign structure & performance
A well-structured account is the foundation of any successful ad strategy. We analyze the organization of your Google Ads and Meta Ads campaigns, ensuring that campaigns, ad groups, and targeting settings are optimized for efficiency and scalability. This includes reviewing campaign types, bidding strategies, and keyword or audience groupings. We also assess key performance metrics such as Click-Through Rate (CTR), Cost-Per-Click (CPC), Return on Ad Spend (ROAS), and conversion rates to identify underperforming areas. Additionally, we pinpoint wasted spend, uncover quick wins for improvement, and highlight opportunities for scaling high-performing campaigns.
& Audience Targeting
Ad Creatives and Audience Targeting
Compelling ad creatives and precise audience targeting are critical for driving engagement and conversions. We evaluate your ad copy, headlines, visuals, and video content to ensure they align with your brand, appeal to your target audience, and meet platform best practices. For audience targeting, we assess segmentation strategies to verify that you’re reaching high-intent users effectively. This includes analyzing demographic targeting, interest-based targeting, custom audiences, and lookalike audiences. We also identify gaps or inefficiencies, such as overly broad targeting or missed opportunities to retarget website visitors or existing customers.
&Landing Pages
Conversion Tracking and Landing Pages
Without accurate tracking, it’s impossible to measure success. We perform a thorough audit of your tracking tools, including Google Analytics, Meta Pixel, and event tags, to ensure all conversions are being accurately recorded and attributed. This includes reviewing event tracking, custom conversions, and data flow between platforms. For landing pages, we assess their relevance to your ads, alignment with user intent, and overall user experience. Key elements such as load speed, mobile-friendliness, CTAs, and content alignment are reviewed to ensure they maximize conversions and reduce bounce rates.
& Competitor Insights
Budget Efficiency and Competitor Insights
Effective budget allocation is essential for maximizing ROI. We analyze how your ad spend is distributed across campaigns, identifying areas where budget can be reallocated to improve results or scaled for top-performing campaigns. We also look for inefficiencies, such as overspending on low-performing campaigns or underutilizing high-potential opportunities. To further refine your strategy, we conduct competitor benchmarking, comparing your performance metrics, targeting strategies, and ad placements to industry leaders. This ensures your campaigns remain competitive and uncover areas where you can outperform others in your market.
Creating Success
What makes our audits so effective?
Turn Insights into Actionable Results
Our audits identify key opportunities to optimize your campaigns, eliminate wasted spend, and maximize results. From quick fixes to long-term strategies, we ensure every recommendation drives meaningful growth.
Proven Expertise Across Platforms
With extensive experience in managing Google Ads, Meta Ads, and other digital channels, we analyze your campaigns to refine strategies, improve performance, and align with best practices for sustainable success.
Access to Advanced Tools and Strategies
We utilize cutting-edge tools and techniques to evaluate tracking accuracy, ad spend efficiency, and overall campaign performance. Our tailored approach ensures you achieve stronger ROI and stay ahead of the competition.
“Parilon Digital saved our client thousands in wastage and successfully optimized the booking funnel. Their team was knowledgeable and had a very effective workflow. “
Owner, Eggplant Studios
The proof is in the numbers
Some industry loss stats due to poor ad management and setup
4%
of media dollars were spent on “fake” made-for-advertising websites, generating false spend and leads.
FAQ
FAQs about paid media digital audits
Looking to learn more about digital marketing audits for your business? Browse our FAQs:
A digital audit is a comprehensive review of your online marketing efforts to identify strengths, weaknesses, and opportunities for improvement. For paid media, this involves analyzing campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and Microsoft Ads. The audit evaluates key elements such as targeting, ad copy, bidding strategies, and tracking setup to ensure your campaigns are optimized for performance. The goal is to provide actionable insights that help you maximize your advertising potential.
The cost of a digital audit depends on the scope of work, including the number of platforms and campaigns being reviewed. Some audits focus on specific areas like conversion tracking or keyword targeting, while others provide a more in-depth evaluation of all aspects of your paid media efforts. We offer scalable audit packages tailored to your needs, ensuring you get valuable insights at a cost that fits your budget. Plus, if you have a monthly ad spend greater than $5000, we’ll run a digital paid ads audit free of charge.
The timeline for a digital audit varies depending on its complexity. A straightforward review of one platform might take a few days, while a comprehensive audit spanning multiple platforms can take one to two weeks. Our process ensures every detail is thoroughly evaluated, and we’ll provide a clear timeframe upfront based on your specific needs.
Our audit reports include a detailed evaluation of your paid media campaigns, covering areas like account structure, ad performance, keyword targeting, audience segmentation, bidding strategies, and conversion tracking. We also provide actionable recommendations to improve performance, alongside a high-level summary of key findings to help you prioritize next steps.
We audit campaigns across major platforms, including Google Ads, Meta Ads (Facebook/Instagram), and Microsoft Ads. Each platform has unique features and opportunities, so our audits are tailored to uncover insights specific to each one. Whether you’re running search ads, display ads, or social media campaigns, we’ll evaluate how well your strategy aligns with your goals.
Absolutely. While the audit focuses on identifying areas for improvement, we also offer post-audit services to implement the recommended changes. From restructuring campaigns to fixing tracking errors or optimizing bidding strategies, our team can handle the execution to ensure your campaigns improve quickly and efficiently.
Our audits go beyond surface-level analysis, offering actionable insights backed by data. We focus on your unique business goals and industry nuances, tailoring recommendations to drive meaningful improvements. Unlike generic audits, our process dives deep into account structure, audience targeting, and performance metrics to deliver a clear roadmap for success. Plus, our collaborative approach ensures you’re informed and empowered every step of the way.
Yes, a digital audit often uncovers inefficiencies that lead to wasted ad spend, such as targeting broad audiences, bidding too high on low-performing keywords, or underutilizing negative keywords. By addressing these issues, you can improve cost-per-click (CPC), cost-per-conversion, and overall campaign efficiency, allowing you to get better results with a more optimized budget.
We recommend conducting a digital audit at least once or twice a year, or whenever there’s a significant change in your business goals, industry trends, or platform updates. Regular audits ensure your campaigns stay aligned with your objectives and continue to deliver strong performance.
