Performance-focused Google Shopping campaigns
We specialize in e-commerce advertising, including product listings through Google Shopping Ads, extending your reach beyond your website. If you’re not leveraging Google Shopping Campaigns, you could be missing out on cost-effective visibility. With over 80% of retail search spend typically allocated to Google Shopping, it’s a growing opportunity as more customers rely on this platform for their purchasing decisions.
- Product feed optimization
- Advanced bid management
- Product segmentation
- Competitor benchmarking
- Ad creative testing (shopping ads visuals)
- Conversion rate optimization (CRO)
Parilon Digital
How our Google Shopping campaigns can drive your revenue growth
Higher visibility, at lower costs.
Google Shopping Ads, on the other hand, are typically more cost-effective, often costing pennies instead of dollars, while reaching a vast audience. Whether you sell online or in-store, Shopping Ads also allow you to drive local traffic with location-based targeting, encouraging customers to purchase directly from your physical store.
Real certified Google Shopping pros
Forget complicated feeds. We're Merchant Center experts.
Let’s face it—product feeds can be a headache when they don’t work. That’s why we’ve developed a seamless integration process to connect nearly any feed directly to Google Merchant Center.
Whether you’re on WordPress, Shopify, or another platform, our Google Shopping team optimize your feeds to update accurate product data in real time and sync it with your Google Ads account for perfectly aligned campaigns.
what you get
What’s included in Our Google Shopping services?
When you partner with our team you gain access to our comprehensive range of Google Shopping services. These are tailored to optimize every aspect of your advertising, including:
Optimization Services
Structuring
Services
Optimization Services
Product Feed Optimization Services
One of the first steps we take is a comprehensive product feed audit. We ensure that your feed is accurately configured with complete, detailed information for all products. From optimizing titles, descriptions, and images to aligning categories and attributes, we refine your product feed to maximize visibility and relevance on Google Shopping. If your business is already running a feed, we’ll assess its performance and provide actionable recommendations for improvement.
Structuring
Custom Campaign Structuring
Effective Google Shopping campaigns start with a well-organized structure. We segment your products based on categories, profitability, and performance to ensure targeted bidding strategies. Custom labels are applied to group products strategically, making it easier to allocate budget and optimize high-performing categories. This approach ensures you’re reaching the right audience while controlling costs.
Services
Dynamic Remarketing Services
With dynamic remarketing, we help re-engage potential customers who viewed your products but didn’t complete a purchase. By leveraging data from your product feed and user behavior, we create personalized ads that showcase the specific products customers interacted with, enticing them to return and convert. This keeps your brand top-of-mind and drives repeat engagement with your audience.
Advanced Bid Management and Reporting
Managing bids effectively is critical to maximizing ROI on Google Shopping. We employ advanced bid strategies tailored to your goals, adjusting based on product performance, audience segments, and seasonal trends. In addition, our detailed reporting provides full transparency, showing exactly how your campaigns are performing and identifying opportunities for further optimization.
Creating Success
What makes our Google Shopping management services so effective?
Product feed mastery
A winning Google Shopping campaign starts with a flawless product feed. We ensure your feed is accurate, detailed, and optimized for Google Merchant Center, refining titles, descriptions, and images while using custom labels to improve segmentation and visibility.
Data-driven strategies
We use in-depth data analysis to craft strategies that focus on high-performing products, optimize bids, and align with your revenue goals. With continuous monitoring and adjustments, we drive measurable results and maximize return on ad spend.
Certified Google Partner advantage
As a Certified Google Partner, we offer access to exclusive tools, beta features, and direct Google support. Your campaigns stay ahead of the competition with the latest strategies and resources for consistent growth.
“With Parilon Digital running Google Shopping Ads, we saw a solid increase in orders through the website. There has also been a very noticeable increase in the number of new customers. Parilon Digital’s professionalism and work approach has set them apart from other vendors.”
Justin Blasco
The proof is in the numbers
Some stats on Google Shopping in the wild
+1 billion
monthly searches on Google Shopping, providing vast opportunities for product visibility.
FAQ
FAQs about Google Shopping ads
Looking to learn more about Google Shopping ads for your business? Browse our FAQs:
Google Shopping Ads are visual advertisements that showcase products directly in Google’s search results. These ads include product images, prices, store names, and sometimes additional details like reviews. Unlike traditional text ads, Shopping Ads are designed to help users compare products at a glance and make purchase decisions faster. For e-commerce businesses, they’re a powerful way to drive traffic and sales by targeting shoppers with high intent.
The cost of Google Shopping Ads depends on your bidding strategy, competition in your industry, and the products you advertise. The system operates on a cost-per-click (CPC) model, meaning you’re only charged when someone clicks on your ad. While some industries have higher CPC rates, effective campaign management focuses on optimizing bids to maximize the value of your ad spend. We specialize in ensuring every click delivers meaningful results, helping you stay within budget while driving conversions.
Success is measured primarily through conversions, such as online sales or completed transactions. Key performance indicators (KPIs) include conversion rates, cost-per-conversion, and revenue generated from the campaigns. Additionally, we track metrics like click-through rates (CTR), impression share, and return on ad spend (ROAS) to gauge campaign efficiency. Our goal is to help you understand how Shopping Ads contribute to your bottom line through detailed performance reports tailored to your objectives.
Google Shopping Ads are ideal for e-commerce businesses that sell physical products, whether they operate exclusively online or have a brick-and-mortar presence. Industries like fashion, electronics, home goods, and beauty see significant benefits because of their visual appeal. If your products are competitively priced and in-demand, Shopping Ads can help you stand out to high-intent shoppers searching for specific items.
Google Shopping Ads can start delivering traffic and sales as soon as the campaign is launched and approved. However, results improve over time as data is collected and used to optimize bids, targeting, and product listings. Initial performance depends on factors like the quality of your product feed, competitive pricing, and targeting strategies. We focus on driving immediate wins while building long-term campaign momentum.
Yes, we manage the entire process, from creating and submitting your product feed to optimizing it for better visibility. This includes ensuring accurate product titles, descriptions, images, and prices, as well as configuring attributes like availability and shipping. A well-optimized product feed is critical for maximizing your Shopping Ads’ performance, and we handle the details to help you succeed.
Yes, we manage the entire process, from creating and submitting your product feed to optimizing it for better visibility. This includes ensuring accurate product titles, descriptions, images, and prices, as well as configuring attributes like availability and shipping. A well-optimized product feed is critical for maximizing your Shopping Ads’ performance, and we handle the details to help you succeed.
Google Shopping Ads automatically show your products to users searching for related items, but we refine targeting by using advanced tools like negative keywords, bid adjustments, and geographic filters. This ensures your ads are shown to the right audience—those most likely to convert. Additionally, we analyze user behavior and sales data to continuously optimize targeting strategies.
Yes, we’re experienced in handling campaigns for businesses with extensive product catalogs. We use tools like product segmentation and dynamic remarketing to ensure every item receives appropriate attention and visibility. Whether you have a few dozen products or thousands, our strategies are scalable to fit your needs.
Our approach combines deep expertise in e-commerce strategy with advanced optimization techniques. We don’t just set up campaigns; we actively analyze data, refine performance, and provide transparent reporting to show clear results. By focusing on your business goals—whether that’s boosting sales, increasing profitability, or gaining market share—we tailor every aspect of the campaign to drive meaningful outcomes.
