• 450

Quality New Client Leads

Align Orthodontics partnered with Parilon Digital to drive patient growth through targeted ad campaigns. Our strategy boosted local engagement, increased leads, and optimized ad spend, delivering significant results across their locations.

An orthodontist in navy scrubs explaining a dental procedure to a smiling patient, using a dental model to demonstrate treatment options in a clinical setting.
About Align Orthodontics

Align Orthodontics is a trusted orthodontic practice known for creating healthy, beautiful smiles through personalized care and advanced technology. With decades of experience, their expert team of orthodontists and skilled staff provide tailored treatment plans in a welcoming environment. They are committed to delivering exceptional results and ensuring a seamless, comfortable experience for every patient.

A dentist or orthodontist explaining dental X-rays to a patient in a modern clinic setting. The image highlights patient care, professionalism, and the use of technology in dental health, representing successful orthodontic treatments and consultations.

The challenge

Align Orthodontics, a team of highly trained orthodontic specialists, sought to grow their patient base through effective lead generation. As a new-to-digital client, they had no existing framework for digital advertising. This meant starting from scratch to build campaigns that could attract high-quality leads and convert them into loyal patients across their locations.

Key Challenge Points:

  • No Digital Presence: Lacked a foundational strategy for online lead generation.
  • Missed Opportunities: Limited reach to potential patients actively searching for orthodontic services.
  • High Industry Costs: Faced an industry average cost per lead significantly above optimal benchmarks.
Services Used:
STRENGTH IN NUMBERS

Business impact

Since partnering with Parilon Digital, Align Orthodontics has seen remarkable growth in new patient inquiries and lead generation across their locations. Through carefully crafted Google Ads campaigns and continuous optimization, they’ve achieved higher conversion rates and significantly reduced their cost per lead. By trusting our expertise, Align Orthodontics has successfully expanded their reach and driven exceptional results. The outcomes of our partnership include:

450+

Hard leads generated

$35

Average cost per lead

The process we used

Parilon Digital collaborated with Align Orthodontics to craft a comprehensive Google Ads strategy designed to attract and convert prospective patients. We implemented the following key strategies:

  1. Campaign Development from the Ground Up – Built location-specific ad campaigns tailored to drive local engagement and inquiries.
  2. Call and Form Tracking Implementation – Installed robust tracking systems to capture data from phone inquiries and online form submissions, ensuring full visibility into conversion sources.
  3. Continuous Optimization – Monitored and refined ad performance to improve click-through rates, lower cost per lead, and increase conversion volume.
  4. Personalized Ad Copy and Extensions – Highlighted Align Orthodontics’ expert care and personalized treatment plans to build trust and drive engagement.

“Ever since the collaboration with Parilon Digital started, we have been able to observe a steady increase in patients and tap more leads they may never have reached otherwise. The team is incredible to work with. Their communication is clear and concise. They are personable and friendly.” Claudia Barata – Communications for Align Orthodontics

For Align Orthodontics, we put together a robust digital strategy that includes:
  • Pay-per-click (PPC) advertising
  • Search engine optimization (SEO)
  • Custom GTM event tracking
  • Conversion rate optimization
  • Custom audience development
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