• 2830

Campaign Nominations

To raise awareness and celebrate unpaid caregivers across Alberta, Caregivers Alberta partnered with us to launch a strategic nomination campaign. Our team developed a targeted approach to engage Albertans, encouraging nominations while maximizing reach and cost efficiency. The campaign resonated widely, generating thousands of leads and driving meaningful participation across the province.

Close-up of a caregiver's hands gently holding the hand of an elderly person, symbolizing compassion, support, and care.
About Caregivers Alberta

Founded in 2001, Caregivers Alberta is a nonprofit dedicated to supporting family caregivers through resources, mental health services, and education. Nearly one million caregivers in Alberta provide unpaid care, and the organization advocates for their well-being. Caregivers Alberta is widely appreciated for its role in helping caregivers manage their responsibilities more effectively.

A heartwarming moment between an older man and a young adult with Down syndrome, smiling and leaning in close outdoors. The image represents love, caregiving, and strong family bonds, ideal for campaigns highlighting caregiver support, advocacy, and community initiatives.

The challenge

Caregivers Alberta aimed to raise awareness and recognize unpaid caregivers across the province by launching a nomination campaign. Despite the importance of the initiative, engaging Albertans to nominate caregivers required a highly targeted and strategic approach. The campaign needed to reach and inspire a broad audience while balancing cost-efficiency and lead generation.

Services Used:
STRENGTH IN NUMBERS

Business impact

Since partnering with Parilon Digital, Caregivers Alberta experienced a significant boost in lead generation and campaign engagement, resulting in higher nomination submissions and increased visibility for their caregiver recognition initiative. By leveraging our targeted ad strategies and remarketing efforts, Caregivers Alberta optimized their marketing spend and achieved outstanding results. The outcomes of our collaboration include:

2830

Nominations Generated

<$6

Cost per nomination of top performing audiences.

797k

Total reach to dedicated audiences

The Process

We crafted a multi-channel digital strategy to boost nominations. Our approach included hyper-targeted Google Search ads and engaging Facebook campaigns tailored to resonate with Albertans. By leveraging custom audiences, lookalike segments, and retargeting, we ensured the campaign stayed visible and engaging.

Ad creatives emphasized the vital role of caregivers and the opportunity to show appreciation through nominations. For remarketing, we focused on reinforcing the message with users who had interacted with the campaign but had not yet converted.

Additionally, we optimized ad sets based on performance data, reallocating budgets to top-performing segments. This allowed us to generate consistent leads while maintaining cost-efficiency.

The Results
The prospecting campaign generated 2,620 leads at a extremely low cost-point along with successfully driving widespread engagement and nominations across Alberta. Remarketing efforts contributed 210 additional leads, ensuring no opportunity was missed.

For Caregivers Alberta, we put together a robust digital strategy that includes:
  • Social media
  • Custom GTM event tagging
  • Custom audience development
  • Conversion rate optimization strategies
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