Plan for success
Digital Marketing Strategy
Digital strategy built to succeed and scale.
Our approach to digital development.
Having a clear and consistent digital strategy is the difference between success and failure with cost savings on the line. Online strategies aren’t a one-size-fits-all. We tailor a dedicated strategy to your business and market.
By understanding your products and services we’ll ensure your digital advertising takes advantage of the latest features and management techniques to increase your results and lower your costs. With a successful digital marketing strategy you can directly target prospective customers, increase engagement, and create positive return on investment.
The Parilon Digital Strategy Difference
Here's what drives our strategy development and success.
Ready to maximize your digital potential? Here's our process:
Introductions and Onboarding
Tell us about your business goals and your experience with digital advertising. We’ll make sure we’re on the same page to determine what really matters to your business online with a 30-60 minute call. Parilon Digital will request analyst access to your Digital Advertising platforms and begin your strategy plan.
Strategy Build Process
We’ll cover all the points in our detailed breakdown and more depending on your personalized requests.
We might be in-touch to confirm any new opportunities that arise from your analytics data. If your business has specialized needs we can include in-depth analysis on unique segments. This step usually takes 3 to 5 days.
Reports & Outline
The final strategy submission will outline a cohesive strategy plan across all your digital platforms and those that link to your in-store systems.
The report will provide a blueprint of available opportunities to conquer and master your market digitally. Parilon Digital can implement the strategy or you can take it in-house or to your current marketing team.
A handful of what we cover
Unique strategies customized for every project.
Google Ads
Ensure your Google Ads are built to succeed via proper campaign structure, targeting settings, bidding, keyword tactics and more across your digital marketing assets.
Facebook Advertising
Facebook is a great tool to share your brand to the world, but it’s also an effective lead generation tool. Move past spending money on likes and towards conversions and engaging traffic on Facebook and other social media marketing channels
Reporting & Analytics
We’ll outline the metrics and data that matter to your business, not fluff. By outlining proper reporting and analytics we can find growth and success that might otherwise go unnoticed.
Page Optimization
You’ve invested into digital marketing and are now sending prospective buyers to your site, but they’re not biting. Landing page optimization is both a science and an art. Mapping effective pages that convert and drive traffic is a major segment of any effective online strategy.
Everything Else
While this is just a sample of our capabilities, we’re happy to expand and share our knowledge of mastering digital design, website design, digital tools and connecting in-store sales practices to your online business arm.