Premier Industrial

Spacious and organized modern warehouse with high shelves filled with inventory and brightly lit aisles, reflecting efficiency and scalability in supply chain and logistics management.
  • 40%

Increase in leads

Looking to expand their online sales and drive growth, Premier Industrial partnered with Parilon Digital. Our team collaborated with this leading HVAC supplier to develop and execute a robust digital strategy, resulting in increased leads and significant revenue from their online store.
Spacious and organized modern warehouse with high shelves filled with inventory and brightly lit aisles, reflecting efficiency and scalability in supply chain and logistics management.
About Premier Industrial

For over 60 years, Premier Industrial has been a trusted family-run HVAC supplier in western and northern Canada.

Their team is dedicated to providing the right products and exceptional support to help clients get the job done. Premier Industrial continues to stand by HVAC companies, ensuring reliable service for years to come.

A technician servicing an HVAC system, carefully inspecting and replacing a filter. The image reflects maintenance, industrial solutions, and quality service, representing the expertise and reliability of companies providing industrial parts and HVAC services.

The challenge

Premier Industrial, a trusted HVAC supplier in Western and Northern Canada, needed to expand their online sales and drive more leads for their extensive parts and supplies inventory. Despite being established for over 60 years, they had limited experience with digital advertising and were hesitant about its effectiveness in a niche B2B market. With growing competition and the need to increase revenue, Premier Industrial turned to Parilon Digital to unlock new digital growth opportunities.

Key Focus Points:

  • Limited Digital Presence: No established online sales funnel for HVAC products.
  • Underutilized Inventory: Thousands of products available but lacking visibility to online buyers.
  • Missed Revenue Potential: Hesitation in digital marketing limited expansion across Western Canada.
Services Used:
STRENGTH IN NUMBERS

Business impact

Premier Industrial saw rapid growth and record-breaking online sales within months of campaign launch:

  • 2,000+ Leads Generated – Across search, shopping, and remarketing campaigns.
  • Thousands in Online Sales – Directly attributed to digital ads, driving growth in a traditionally offline market.
  • Best Sales Month on Record – Achieved within just two months of working with Parilon Digital.
2000

Leads generated

200%

Best year-over-year lead growth on-program.

42%

Decrease in year-over-year cost per lead.

Esteemed digital marketing solutions

Parilon Digital built a comprehensive digital strategy to maximize Premier Industrial’s online potential. We focused on creating a scalable system that promoted their entire inventory, tracked leads, and optimized ad spend for maximum return:

  1. Google Merchant Center Integration – Brought their full product catalog online with dynamic search and shopping ads to ensure high visibility for specific products.
  2. Custom Targeting for ROAS – Segmented campaigns by product price, shipping, and receiving costs to drive higher returns on ad spend.
  3. Remarketing Campaigns – Re-engaged visitors who didn’t convert initially, boosting overall conversion rates and keeping Premier Industrial top of mind.
  4. Lead Tracking and Attribution – Implemented tracking systems to capture phone call sales, online purchases, and in-store visits, providing clear ROI data down to the dollar.

“With Parilon Digital, the company has seen a constant increase in orders through the website and phone calls. By month two, we already generated our best month of sales on record. Parilon Digital’s professionalism and work approach has set them apart from other vendors.” – Justin Blasco, Owner 

For Premier Industrial, we put together a robust digital strategy that includes:
  • Pay-per-click (PPC) advertising
  • Google Merchant Centre development
  • Custom audience development
  • Conversion rate optimization
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