- +2000
Leads + Bookings
Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of Numerique. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.
About Toby Creek Adventures
Since 1996, Toby Creek Adventures (TCA) has been the premier snowmobile and ATV tour operator in the Canadian Rockies. Operating from the historic Paradise Mine site, TCA offers unforgettable year-round adventures led by experienced local guides.
TCA is an award-winning leader in outdoor tourism, earning recognition from TripAdvisor, LUXLife, and Canadian Geographic. With nearly 30 years of experience, TCA continues to deliver top-tier adventures and authentic mountain experiences.
The challenge
Toby Creek Adventures, a premier provider of outdoor adventure experiences, faced inefficiencies in their Google Ads campaigns that were leading to wasted ad spend. Despite strong demand for their ATV and snowmobile tours, a lack of refined targeting and conversion tracking was hindering profitability and overall return on ad spend (ROAS).
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Parilon Digital, Toby Creek Adventures has experienced remarkable growth in bookings and lead generation, resulting in nearly 2,000 calls and over $300,000 in gross profit. By optimizing ad spend and restructuring campaigns, we eliminated wasted budget and focused on high-performing areas. This strategic approach not only boosted conversions but also delivered measurable savings, driving exceptional results for Toby Creek Adventures.
Over 2000 leads and online bookings
In gross profit generated from ads directly
How we did it
Parilon Digital conducted a comprehensive audit of Toby Creek Adventures’ Google Ads account, implementing key strategies to reduce waste and drive performance. From there we took over as their primary account manager.
- Account Restructuring – We reorganized the campaigns to target high-performing areas while minimizing spend on underperforming segments. Geo-targeting was refined to focus on high-converting regions and exclude irrelevant traffic.
- Conversion Tracking Implementation – We installed advanced call tracking and click-to-book monitoring, enabling Toby Creek to measure leads and sales accurately.
- Competitor Defense – We launched branded search campaigns to counter competitor bidding and ensure Toby Creek maintained top visibility for their own brand searches.
- Budget Optimization – By adjusting bid strategies and reducing overspend in low-performing campaigns, we maximized ROI without sacrificing lead volume.
“Parilon Digital saved Toby Creek Adventures thousands of dollars in wastage and successfully optimized the booking funnel. Their team was knowledgeable and had a very effective workflow.” – Shawn Wernig
- Google Ads & Meta Ads audit services
- Pay-per-click (PPC) advertising
- Social media marketing
- Custom audience development
- Conversion rate optimization
